A few weeks ago, Seafood Scotland hosted the Scottish pavilion at Seafood Expo North America 2024, held in Boston. SENA is North America’s largest seafood trade event, bringing together suppliers and buyers from all over the world to discover, sample, and source fresh, frozen, packaged, and value-added seafood products, equipment, and services.
Co-ordinated by Matthew Hurst, Head of Trade Marketing – The Americas & Nephrops Programme Manager, our team were able to demonstrate the premium and widely diversified products available to the US market from the Scottish seafood industry – highlighted brilliantly by skills of the talented chefs on our pavilion.
In addition to our time spent in the centre, we also held a networking evening event where producers and buyers had the opportunity to make new collaborations or successfully build on existing relations.
We were joined on the stand this year by Thistle Seafoods Ltd, Loch Duart Salmon, Wester Ross Fisheries Ltd, Organic Sea Harvest Ltd, Lunar Freezing and Scottish Seas who, we are reliably informed, also had a brilliant show each making further inroads into this important market.
Our thanks goes to Elevation 3D for their support in designing the pavilion, and Revelry Group for providing two fantastic chefs who worked tirelessly, showcasing more than 15 different seafood products.
Following the show, Donna Fordyce, CEO, reflected on SENA 2024 as well as the nature and purpose of trade shows in general, and why they are so crucial for our industry, in the article below.