Recently, Matthew Hurst, Head of Trade Marketing – The Americas, travelled to Las Vegas to attend the StarChefs Rising Stars Awards as part of our ongoing partnership with StarChefs.
The event provided a valuable opportunity to meet face-to-face with leading chefs, restaurateurs, and foodservice professionals from across the United States. With Las Vegas recognised globally for its vibrant dining scene and innovative restaurant concepts, it was an ideal location to continue promoting Scottish seafood and the exceptional quality it offers to menus.
One of the most beneficial aspects of our partnership with StarChefs is the ability to connect not only with established culinary professionals but also with emerging talent who are poised to influence food trends and menu development in the future.
During the visit, we engaged in numerous positive discussions, established new industry connections, and observed strong interest in Scotland’s seafood products. The event once again underscored the importance of cultivating long-term relationships within the US foodservice sector.